Content design + strategy

An editorial eye on the user experience

  • Website redesigns

    Indeed Design was a one-page informational site. Now, it’s a robust catalogue of multidisciplinary UX articles, brand expression pages, and Indeed’s global brand guidelines.

  • Content audits

    In the work to transform an internal reference tool now called Experience Hub, I partnered with another content designer to fill information gaps and create a consistent experience for our users.

  • Information archtecture

    I partnered with visual designers, content designers, and engineering to workshop and execute the site structures of Experience Hub and Indeed Design.

The Evolution of Indeed Design

  • Indeed Design started as a single page.

    The design didn’t align with updated branding, and it wasn’t useful for anyone who visited. A redesigned site lunched in 2021, but it still lacked a catalogue of articles and only displayed brand expressions minimally.

    View the screenshot

  • Then we built an articles page

    Before we built a place to publish articles on the Indeed Design site, we published to Medium. So I worked with the Senior Editor and designers to create an articles page from scratch and expand the site navigation. But we still needed more.

    View the Figma mockups

  • Indeed needed public brand guidelines

    My team and others in the UX org conducted a competitive analysis, content audit of brand expression pages, wrote Indeed’s first-ever brand guidelines, and revamped the site navigation to serve the new content and users.

    Visit the brand guidelines site

  • Good design keeps improving

    A recent redesign in 2024 also led us to give proper credit to illustrators along with authors, and work out bugs from the previous article page design that improved SEO and load efficiency.

    Visit the article page

Building Experience Hub

Before we built Experience Hub, Indeed’s creators used Doc Hub. It was an inaccessible tool, only useful for a niche group, and had IA issues.

Now, Indeedians across the globe have a powerful, searchable, and updated compendium of knowledge about creating consistent and effective experiences at Indeed.

I partnered with other content designers, program, engineering, and visual design to collaborate and build this new internal-only site.